Consumers increasingly turn to prepaid cards as their preferred non-cash method of payment. Prepaid cards, in fact, had the fastest growth rate of any payment type between 2006 and 2012. By 2018, the Consumer Financial [...]
Be accessible There’s no doubt that customers (especially newer ones) will have questions they need answered from time to time. Being available will help you build trust when these questions arise. They’ll know [...]
Director Cordray of the CFPB has become that guy who stays at the party long after everyone else has left. It is time for him to go. There is no great principle at stake here, [...]
Blendtec’s spokesperson has tried blending everything from fruit to iPhones in the company’s highly successful “Will It Blend?” video campaign for its tough blenders. The segments that test the blending of golf balls, [...]
Sometimes the best way to lead a successful strategy is to have survived an unsuccessful one. That is precisely the spirit with which Anne Hagen is approaching her credit union’s second go at Hispanic [...]
Dr. Martin Luther King, Jr. fought for racial equality in America using peaceful, nonviolent means to aid his cause. This powerful approach has been employed by some of the greatest change-makers in history, but it [...]
Increase productivity Even if you had a great 2016, there’s always room for improvement. We all know the areas in which we struggle, so look for ways you can be more productive and implement [...]
In many ways, today’s small credit unions resemble the “little guy” the credit union movement fights so hard to recognize and serve. As of September, 71.9 percent of our 5,966 credit unions [...]
According to a recent CareerBuilder survey, 75 percent of Americans live paycheck-to-paycheck to make ends meet. While minimum wage workers are affected the most (66 percent), 23 percent of workers making $50,000 to $99,[...]
The business of financial services is changing. Shifting consumer attitudes about financial relationships, an onslaught of new competitors and the exponential growth of technology are pushing all credit unions to reimagine the future. Fortunately, a [...]
You are not posting frequently To effectively build an audience on social media your content needs to be posted regularly and over a long period of time. Too many brands front load all of their [...]
In this day and age, we are all on some form of social media. Many of us use social networking both for our professional careers and for entertainment in our personal lives. No matter how [...]
Happy New Year! We’ve made our own official New Year’s Resolution to continue providing credit union marketers with timely designs for your social accounts and campaigns. Thank you all for downloading and using [...]
Members have very high expectations when it comes to the capabilities that their financial institutions offer. From sleek, user-friendly online banking platforms to convenient mobile applications, a lot has changed in the payments industry over [...]
One of the toughest parts of strategy is letting go when it is time to quit something. It may be harder for us as credit union employees than those in other industries to let go. [...]
