What do I have and where is it going?
The “noise” in the auto lending arena has risen to the level of driving down the road at 70 miles per hour with all the windows down. Total auto loans have crossed the $1 trillion [...]
News Archives
3 ways to find value and improve your content marketing
Create There is a ton of content on the web. Most of it is garbage (sorry, internet). The last thing you want to do is contribute to that growing pile of waste. You want to [...]
Have an EGGcelent Easter without breaking the bank
Easter is almost here and that means it’s about time to hide the eggs and indulge in some sweet treats. If you’re like me, you want to ensure your children have the most [...]
What it takes to beat megabanks
CNN Money recently reported that three of the nation’s largest banks (JPMorgan Chase, Bank of America and Wells Fargo) collected more than $6.4 billion in ATM and overdraft fees from customers last year. [...]
How credit unions can benefit from implementing an auto lease program
Is your credit union thinking about starting a lease program? Well, you picked the right time. The climate for auto buying holds a lot of opportunities especially with leasing which is expected to stay on [...]
The downside of audience participation
If you are like many of the credit unions we work with, your marketing budget can become a point of concern. One of the greatest ways credit unions, and a lot of other companies, stretch [...]
4 tips when dealing with difficult members
If you’ve ever dealt with drama involving a member, you know it’s usually because the member is upset about something. Most likely the problem isn’t your fault, but now you have no [...]
Here comes the meat wagon!
In my continuing adventures as a Volunteer Fire/EMS, I can’t help but find similarities between care and transport of the sick and injured to serving members in a credit union. First observation - [...]
Why to include sales enablement with credit union strategic planning
As we work with clients to build digital marketing campaigns centered around lead generation, it has become clear to us that many Credit Unions are also in need of support in handling these sales leads [...]
21 youth savings shareables for your social accounts
It’s finally April and that means that it’s time to promote financial literacy and healthy financial habits. There are a number of free resources available to you, online, but we couldn’t find [...]
Save now for your summer vacation
Summer is still months away but there’s no better time than the present to start planning your vacation. The sooner you get things planned and booked, the more you’ll save in the end; [...]
5 traits the most likable people have in common
All over the world there are people with extremely differing personalities and habits. Our differences are what make us who we are, but let’s face it, some people, whether in our work or personal [...]
5 signs an employee would make a terrible leader
Promoting from within is a great move for any business. On top of the fact that it is normally the most cost-effective option, it also results in motivated employees. When people know they can realistically [...]
3 must-have business analytics features for your credit union
In today’s age of digital everything, most credit unions have an abundance of data stored. They have data about their members, like age, marital status, products used, credit reports. And they also have operational [...]
The 3 most important strategic questions
It’s that time of year again when many of us are finalizing arrangements for annual strategic planning meetings. Besides nailing down the right venue and getting calendar confirmations from each of our board members, [...]