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Choose a memorable brand name

Choose a memorable brand name

Grateful Dead. It’s a weird name—maybe even a bit frightening. Love it, hate it, whatever you think of it… it’s a name that you remember. Many brands (especially credit unions), however, don’[...]

Don’t be creepy

Don’t be creepy

Most of you likely know that I’m a social media proponent. It’s a great tool to connect with friends, family, peers, employees, clients and prospects. I’ve worked it into my day-to-day and [...]