News Archives

Answering the indirect question

Answering the indirect question

One of the more intriguing marketing problems we've encountered with our credit union clients is "what should we do with all these indirect members"? To be clear, we're talking about members who have joined the [...]

Watch your (body) language!

Watch your (body) language!

Sometimes not saying anything says a great deal. Your body language while at work can communicate a wide range of things in the office and can play a major role in your professional success. So [...]

Choose a memorable brand name

Choose a memorable brand name

Grateful Dead. It’s a weird name—maybe even a bit frightening. Love it, hate it, whatever you think of it… it’s a name that you remember. Many brands (especially credit unions), however, don’[...]

Don’t be creepy

Don’t be creepy

Most of you likely know that I’m a social media proponent. It’s a great tool to connect with friends, family, peers, employees, clients and prospects. I’ve worked it into my day-to-day and [...]