Email marketing is an important instrument in the getting the word out. A vital tool to inform and engage members. Using email is second nature, using it correctly is not. Email as part of the [...]
“It’s kind of fun to do the impossible.” - Walt Disney When you start thinking about digital transformation, it can be easy to go down the rabbit hole and feel overwhelmed with all the [...]
CO-OP’s THiNK event is something that I always look forward to because it really inspires you to think outside the box. This year the focus is on digital transformation and what better place to [...]
The Instigator There’s always that one person who loves to stir up trouble. What is it about drama that they love so much? The root of the problem lies in the fact that this [...]
According to the Bill and Melinda Gates Foundation, “When culture and strategy are aligned, organizations achieve goals, amplify successes, and have greater impact”. This simple sentence, drives home the importance of having a strong, positive [...]
As if our stress-laden society didn’t have enough fears and phobias, now there’s nomophobia – “the fear of being without a mobile phone.” It’s that sinking feeling you get when you can’t [...]
Last month I got elected to the Town Assembly of Cochiti Lake, New Mexico. I never dreamed I would get involved in politics. In fact, I hate politics. So what compelled me to run? I [...]
Treat your team with respect Your employees aren’t a box of printer paper. You can’t just head over to Office Max and buy a new one. Employees are an investment. You’ve probably [...]
I started my third tour of duty at Symitar in 2007 just in time for Jack Henry’s big July sales meeting. Each year, this awesome event gathers sales and marketing folk from across the [...]
When I think of a robbery and hostage situation, “Dog Day Afternoon” with Al Pacino comes to mind. But the reality in 2017 is there is likely a greater danger of an organization’s data [...]
Technology that mimics the human brain is predicted to disrupt nearly every business function imaginable. Machine learning, for example, will dramatically reduce timelines, increase quality and boost revenue. The technology, which recently improved in speed [...]
You’re a leader for a reason. You’ve been trusted with your role within the organization because others have seen in you the ability to empower a strong staff. Remember, just because you are [...]
Ok, so now that I have your attention, we really need to talk about your priorities. It’s been a few years now that I’ve worked with only Credit Unions around marketing, and now [...]
When there are no startups in an industry, the question has to be raised: is the sector dying? Here’s the worrisome question about the credit union movement: is the comparative lack of new charters [...]
Does your website frustrate users? Usability testing reveals frustrations and shows how you can make your credit union website design easier to use. Making a website easy-to-use reduces phone calls to your help desk, increases [...]
