A recent study found that nearly 50% of Americans think banks offer more products and services than credit unions. To add to the shock, only 61% of consumers believe credit unions care more about their [...]
It seems like every website I visit these days has a Blog tab. It’s usually right up there near the end of the tab structure, just before the obligatory Contact Us tab. I’ll [...]
Recently, I had the pleasure of dining with a number of successful credit union CEOs. As much as I could, I sat back and listened. At one point, one of the CEOs joked that her [...]
Since the passage of the Dodd-Frank Wall Street Reform and Consumer Protection Act, less than 50 percent of politicians in office at that time remain in office today. This statistic and others create a challenge [...]
Do you remember the first time you learned tomatoes are not actually vegetables? It was pretty unsettling, wasn’t it? It’s kind of how some credit union professionals feel when they discover home equity [...]
It’s that time of year again. The temperatures are still sweltering and the kids are starting to head back to school. That means time to prepare for the holidays. Oh, don’t believe me? [...]
Most of us will experience financial hardships in our life. Some are out of our control, such as an unexpected medical bill, while others like credit card debt are the result of our own irresponsibility. [...]
Keep a detailed journal Writing down exactly what you experience in the office will serve many purposes. First, it will help you to vent without having to open up to a coworker or bringing your [...]
When used strategically, a merchandising program can establish a powerful, personal, and long-lasting relationship between your organization and the member. In best practices, merchandising can be one of the most powerful marketing tools, one that [...]
When I sit back and think about it, I marvel at how many personal decisions we each make about what things we’ll do on our own and what things we’ll “outsource”: Pack a [...]
In the manufacturing world, “inspecting what you expect” has been the long-accepted model of ensuring quality. When a car maker ignores this principle, the impact is often devastating and can result in accidents, lawsuits and [...]
They say “all work and no play makes Jack a dull boy.” I don’t know Jack (stop laughing), but I assume “Jack” means “everyone.” When you’ve worked yourself to death, it helps to [...]
Because we are all human, we often experience a wide range of emotions. It’s okay to go with your feelings, as long as they don’t completely cloud your judgment. When your temper turns [...]
I shivered as the cold Kansas wind cut through my Toughskins jeans and wondered how long we’d have to do this dumb thing. It was Jan. 26, 1979, and along with the other students [...]
Storytelling in marketing is exactly what it sounds like: the action of telling a story. Freytag’s Pyramid is used in many plays and films, with an exposition, rising action, climax, falling action and a [...]
