Credit unions today recognize that their existing data is a goldmine of opportunity for growth, but many face organizational or architectural roadblocks to moving from data to analysis to insight. A recent Capgemini study found [...]
Can you tell the difference between hashtags that are good for your brand and hashtags that clutter up the conversation? Good, strategic use of hashtags increase viewers, likes and attention for your brand. On the [...]
The turning of the season means the holidays are around the corner. With the cooler weather comes cold and flu season … and doctor bills. To help keep healthcare costs under control, consider taking these three [...]
Without members, you’d have nothing. Your members are by far your greatest asset. Here are 7 quotes on the importance of the customer experience. “There is only one boss-the customer. And he can fire [...]
The enormity of the Equifax® data breach has left a wake of fear and frustration among businesses and consumers alike. Names, social security numbers, birth dates, addresses, driver’s license numbers, and other information were [...]
Is your credit union capitalizing on the car buying journey of the millennial? You may have wanted to sweep this cohort aside due to trends like ride-sharing and the popularity of environment-friendly bicycles being the [...]
Columbus Day. I can say with certainty it’s kind of a joke holiday. I lease my land from the Cochiti Tribe. My title report had a copy of Abraham Lincoln’s signature on the [...]
You’re ready to apply for a mortgage … or so you think. The process of meeting with a lender and a getting a mortgage can be very complicated, especially for first time homebuyers. It can [...]
There are a number of reasons why you may be feeling anxiety at the office. It could be a looming deadline or buzz around the workplace about possible cutbacks. No matter what is triggering your [...]
Are you one of the board members pretending to look engaged and interested? How curious are you in the board packet and in understanding how your organization is confidently and consistently serving your community? What [...]
(For all you youngsters, that’s the opening narration to The Six Million Dollar Man.) As I write this, I’m one day away from the total replacement of my left knee. It blew the [...]
Back in the day the standard to having the ultimate brand recognition was making your brand a “household name” meaning it would become a staple or necessity in homes, such as Kleenex and Band-Aids. Today, [...]
We may be weeks away from Halloween, but for many of us, a typical Sunday is just as frightening. Even if you’re satisfied with your professional life, thinking about the end of the weekend [...]
Today’s credit union website designs are guilty of vain repetition. They display the same thing to every visitor, even though each individual is unique. There are many different reasons people visit your credit union [...]
Many credit unions make the mistake of believing that the more money you throw at marketing, the more successful it will be. As many of you know, or have come to learn the hard way, [...]
