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To what do you attach your brand?

To what do you attach your brand?

Mission Statement… Positioning Statement… Tag Line… Core Values… These branding efforts emanate from within an organization and form the foundation of the organization’s public image. Successful branding is an outward reflection of the internal [...]

4 ways to develop talented rookies

4 ways to develop talented rookies

I watched the Nov. 12 Bears vs. Packers football game with special interest—and not just because I’m a longtime Bears fan leading a Wisconsin-based association. I was also reflecting on the learning going [...]