Your marketing campaign failed – now what?
Your marketing campaign is over, the numbers are in and…uh oh. It appears the ROI results are far from what you were hoping for. Time to throw in the towel and give up marketing [...]
News Archives
6 March Madness party bargains
The NCAA men’s basketball tournament returns on Thursday, and following last weekend’s big upsets, fans are left with an unexpected roster of Sweet 16 teams. That means in addition to die hard college [...]
Leadership Matters: The 5 most powerful debrief questions
Debriefing should be a significant part of any project because, oddly enough, we learn more from an event or project once it’s all over than we do during its execution. And yet, we often [...]
The art of business development
If you were looking for credit union business development tips, the CUNA Marketing and Business Development Council Conference was the place to be. Three credit union business development professionals brainstormed ideas with an engaged breakout [...]
Loan fraud hits big credit unions, banks
A North Carolina man and woman and a former New Jersey man stole more than $1 million in auto loans from some of the nation’s largest credit unions and banks, according to court documents [...]
The one time it’s okay to not RSVP
As if the ADA website compliance lawsuits weren’t enough, we have been hearing from several credit unions that have received an “invitation” from the United States Automobile Association (USAA) to negotiate a patent licensing [...]
Winning the marketing game
Fierce and unconventional competitors are forcing financial institutions to step up their marketing game. What are the marketing must-haves to help your financial institution drive growth, satisfaction and income?
What your credit union can learn from Toys R Us
By now, you've heard that Toys R Us is shutting its doors in the U.S. It is just the latest big box retailer to fall victim to the changing marketplace. It is easy to [...]
How easy is your members’ experience?
Research from Forrester shows that companies that lead in customer experience produce a much higher return than those that don’t. And in fact, those that underperform in customer experience lagged about 46 percent in [...]
CUNA engaged w/ govt funding bill, hearings this week
CUNA will be engaged this week with the forthcoming omnibus bill to fund the government for fiscal year 2018, as well as several hearings on Capitol Hill. CUNA will also continue its strong support of [...]
FOMC begins policy-setting meeting today; rate hike expected
The Federal Open Market Committee (FOMC), the Federal Reserve's monetary policy-setting arm, begins a two-day meeting today, which is widely expected to end with a quarter-point rate increase. The federal funds target rate was last [...]
How to be the MVP of your team
A team should be a well-oiled machine. In order to have value, all of its parts should work well together. If you’re part of a team, here are some ways you can be at [...]
3 UMBC March Madness business lessons
The University of Maryland Baltimore County Retrievers provided this year’s March Madness Cinderella story with their win over top-seeded Virginia on March 16. UMBC’s win marked the first time a No. 16 seed [...]
Complacency is comfortable, but the results can be costly
There are myriad reasons why organizations fall behind when it comes to updating their products or improving existing services. Regulatory uncertainty, budgetary constraints, insufficient staffing, technology concerns, outdated business philosophies and a fear of the [...]
4 affordable swimming pool tips
Summer is on the way and you’re tired of always sending the kids to Grandma’s to use her swimming pool. It’s about time you have a pool of your own. The only [...]