Culture eats brand for breakfast
And lunch. And dinner. And snack time. You get the idea. Any credit union attempting to either create a new brand or revise a struggling brand faces this titular challenge. And until they come to [...]
News Archives
3 listening styles that make you a respected leader
When done well, the ability to listen and ask questions is powerful. The former precipitates the latter, which makes listening the most important strategy in our communication toolbox. We may think we listen well but [...]
Cross-promotion for greater PR impact
A highly effective way to achieve broad-reaching public relations impact is to leverage your efforts with other organizations or entities that share a similar objective. This is typically done surrounding a specific issue. Perhaps it [...]
5 summer staycation ideas
This may end up being the summer of the staycation. According to a Bankrate.com survey, 49% of Americans don’t plan to take a vacation this summer. Why not? They simply can’t afford [...]
On Compliance: New European data protection reg will impact your CU
If you think your credit union does not have to comply with the European Union’s General Data Protection Regulation because you don’t serve any EU residents, not only would you would be very [...]
‘Doing the best I can with what I have’
It’s almost a certainty that any finance person is good with numbers. And, it’s also a safe bet those same folks will be proficient with Excel software. With those two skills in hand, [...]
McWatters endorses bill to delay NCUA risk-based capital rule
NCUA Chairman J. Mark McWatters has endorsed a House Republican plan to delay the agency’s Risk-Based Capital rule, according to a letter obtained by CU Times. “The legislation would not impede the NCUA’s [...]
Hispanic women have a strong desire to save for retirement
A recent study on the significance of gender for Hispanic savings and retirement found two important things: 1. Hispanic women have a huge appetite for financial education and a strong desire to save 2. Their [...]
New job titles reflect important aspirations
Changing job titles — the titles themselves, not the people holding them — is not really a new thing at credit unions. But there’s a new wave of them that are interesting and promising. These new [...]
Are you really who you say you are?
In a now infamous rant several years ago, Dennis Green, former coach of the Arizona Cardinals once said after a game, “They are what we thought they were.” One of legendary coach Bill Parcells’ most [...]
Case Study: Renewed commitment to excellence impacts performance & revenue
Riverfront Federal Credit Union was established in 1948, as RDG Reading Federal Credit Union, to serve the employees of the historic Reading Railroad. Through the years, other organizations and companies were permitted to join RDG, [...]
Why your brand is breaking down
I’m about to say something unpopular. What I have the audacity to suggest should have some marketing professionals scratching a line off their resume or LinkedIn profile. It will also create a lot more [...]
CUs earn historic victory as House passes S. 2155 regulatory relief bill
The House voted Tuesday to pass the Economic Growth, Regulatory Relief and Consumer Protection Act (S. 2155), a bipartisan regulatory relief bill that will provide much needed regulatory relief for credit unions. Having passed the [...]
NAFCU’s RBC-delay provision advances out of committee
The House Financial Services Committee yesterday advanced out of committee a NAFCU-sought provision to delay the implementation of NCUA's risk based capital (RBC) rule by two years that is housed in the Foreign Investment Risk [...]
What’s your litmus test for quality service?
Staying focused on what it means to fully meet account holders’ needs has become a key requirement for maintaining high member loyalty ratings. This is especially true as technology and non-traditional financial service providers transform [...]