Why you need to be encouraging bad ideas
According to the traditional rules, I could never run for public office. Not that I want to run for public office. I don’t! I’d be terrible at it. But my point is that, [...]
News Archives
The member experience: Fad or future?
As a performance strategist, I talk with credit unions every day about the experience they want their members to have. What I hear is eye opening. I was recently part of a discussion group with [...]
6 questions credit unions should ask when selecting a cause marketing partner
Credit unions have long been known for their history of community service, which typically involves donating money or employee time to a local charity. But cause marketing is different — it’s a two-way street. Charities [...]
Finding solutions to common challenges: Two weeks in the global classroom
Cooperativas, SACCOs, credit unions and financial cooperatives may have different names around the world—but our DNA shines through collaborative initiatives like World Council of Credit Unions’ Global Classroom. This unique platform for professional exchange [...]
Nussle points out hypocrisy of bank attacks on tax status, mergers
The latest bank attacks on credit unions have a new level of hypocrisy previously unseen in the financial services sector, CUNA President/CEO Jim Nussle wrote in Credit Union JournalFriday. Responding to attacks on the [...]
Let Fed know interest in joining payments working group
The Fed is launching two groups among industry stakeholders in March to help improve payments security. Credit union personnel interested in participating in the Federal Reserve's Fraud Definitions Work Group should submit an expression of [...]
Love Contracts: Good or bad idea?
The #MeToo movement is causing many employers to reconsider their views and practices related to employee relationships, specifically dating relationships and the extent to which organizations—including credit unions—should take steps to monitor or [...]
Combating phishing scams beyond the point of entry
As an industry, we’ve made significant strides to reduce fraud and minimize the financial impact to consumers and businesses. Despite our efforts, criminals have continued to explore alternative avenues, new and old, to steal [...]
Plan to change check ‘holds’ may lead to more fraud
Federal regulators may ease the way for fraudsters if they adjust the “hold” periods that credit unions and other financial institutions may place on checks, credit union trade groups have been warning. The proposal from [...]
Wells Fargo missed it: Your logo is not your brand
Wells Fargo has announced another image repair ad campaign, now featuring an updated logo. This is the third campaign the tainted brand has attempted since its scandalous fallout in 2016. The problem? Your logo is [...]
4 ways to reward loyal members
Valentine’s Day comes once a year, but credit unions show off their love for members year round. Last year, members at American 1 Credit Union($368.0M, Jackson, MI) cashed in nearly $500,000 [...]
Turn financial literacy content into potent marketing tool
According to research from NewsCred, half of consumers say they would be less likely to switch to a new bank if their financial institution offered helpful content. This is just one example how content — blog [...]
CU’s need CECL guidance now
Credit unions don’t have to start complying with FASB’s current expected current loss (CECL) model until the year beginning after December 15, 2021 but believe it or not the clock is running and [...]
What credit union marketing automation is, and why it matters
Believe me, we get it: marketing efforts can lead to headaches. Nobody likes getting cold calls, most people mute (or skip) commercials, and I still get nightmares about pop-up ads. However, credit union marketing automation [...]
The CUInsight Experience podcast: Jill Nowacki – Do what lights you up (#4)
Welcome to episode four of The CUInsight Experience podcast. Hosted by Randy Smith, co-founder and publisher of CUInsight.com. In each episode we have wide ranging conversations with thought leaders from around the credit union [...]