Brand gaps from the Grand Canyon
A brand gap is any difference between what your credit or bank says it does and what it actually does. There are three types of brand gaps. Mark walks you through each of these brand [...]
News Archives
Banking in 5G: Why financial marketers should care (now)
There are only so many “transformational” technology shifts an average person can handle at once. So it’s not surprising that in the run-up to the launch of 5G communications technology, there’s some reluctance [...]
Why aren’t there fireworks tonight?
I'm currently in Tennessee on Vacation. A little Dollywood. A little Smoky Mountain National Park. And of course, fireworks. I want to see an awesome display of fireworks. July 4th marks a fantastic moment in [...]
What’s in a name: Success Navigator
American 1 Credit Union($390.4M, Jackson, MI) faces the same issues as any other credit union when it comes to hiring and retaining good employees, but one of its solutions sticks out as particularly [...]
3 unconventional ways (and a bonus) to get motivated
Its Wednesday, you have made it through half of the week and you are eyeing the weekend. You might be looking at your computer right now knowing that you have work to do but just [...]
3 ways to win the war for board talent
There’s an old adage that if you want to get something done, find someone busy to do it. And there’s a limited supply of those busy people. Put those two ideas together and [...]
Bankers associations’ opposition to mergers does a disservice to member banks and to consumers
Recently, the Independent Community Bankers Association, or ICBA, set up a new task force to establish a game plan to somehow paint credit unions’ acquisition of bank accounts as a disservice to taxpayers. In the [...]
Tax-deductible clothing?
Perhaps you’ve had some time to watch a sitcom called "black-ish". The program follows an African-American family living in the suburbs with a loudmouth father, Dre, who struggles to maintain his Compton roots while [...]
Nebraska League’s Sullivan pushes back against bank attacks
Suggesting credit unions don’t pay taxes is playing “loose with the facts,” J. Scott Sullivan, president/CEO of the Nebraska Credit Union League wrote to the Lincoln Journal-Star this week. Sullivan responded to recent [...]
NAFCU to CFPB: CUs’ overdraft services provide value to members
NAFCU's Andrew Morris shared the association's support of the CFPB's recent efforts to relieve burdens imposed by its overdraft rule on credit unions, and also pushed the bureau to objectively consider the value of overdraft [...]
HR Answers: How to recognize work addiction
The growth of technology combined with the idea that we need to work harder to achieve more is a popular concept in the modern workplace. According to a study by Techtalk, 44% of U.S. [...]
What a ‘frictionless’ loan has done for 1 CU
What can a “frictionless,” easy-to-use and fast online mortgage application do for a credit union? A lot, according to Financial Partners CU here, which reports members are completing applications in less than 10 minutes as [...]
Big deals altering the payments landscape
There’s a decent chance we’ll look back at the first half of 2019 as the period when the US payments landscape changed permanently. The chain of events began in January with Fiserv’s [...]
How financial brands can master multi-channel marketing
Which came first? The two-second consumer attention span or the seemingly ever-widening range of channels now used to grab that sliver of consumer consciousness? There’s little time to ponder this chicken-or-egg conundrum. Financial marketers [...]
Rob Miller on leadership
As a collaborative leader and social entrepreneur, Rob Miller believes in asking questions, allowing his team to develop their own professional capacities, and that more can be accomplished together than individually. He also believes in [...]