NAFCU’s Engage 2023: Day two
Engage 2023 was full steam ahead on day two to offer credit union professionals a wealth of insights and networking opportunities. The day was filled with engaging sessions, expert-led discussions, and opportunities for attendees to connect and share their experiences.
The day began with a playful yet informative overview of the current state of the economy by Elliot Eisenberg, Ph.D., Chief Economist at GraphsandLaughs, LLC. Known for his entertaining and educational approach, Eisenberg provided attendees with a clear understanding of market conditions and potential future trends.
Following this, NAFCU’s SVP of Government Affairs, Greg Mesack, offered a Washington Update, sharing his personal insights into the political landscape of Washington DC and discussing NAFCU’s latest legislative and regulatory advocacy actions.
Blake Morgan, a customer experience futurist, wrapped up the morning by highlighting the increasing demand for frictionless, personalized, on-demand experiences from consumers. She shared strategies for shifting from a product-focused to a customer-focused company and provided examples of innovative companies offering compelling customer experiences.
Keynote speaker @BlakeMichelleM just provided attendees with the 10 defining strategies for a member-experience-focused organization AND how to implement new techniques learned! #NAFCUNation pic.twitter.com/Ad91TOHiSA
— NAFCU (@NAFCU) June 29, 2023
After a snack networking break, the conference split into parallel sessions for board members and executives. Board members explored how to remain relevant in the ever-changing financial landscape, while executives participated in a panel discussion on creating a culture of engagement and retention of top talent. Another executive session focused on cybersecurity, discussing the latest threats and countermeasures to ensure credit union safety.
In the Board Breakout, members analyzed the latest NAFCU-Gallagher Credit Union Executive Compensation & Benefits Survey results; by staying updated with these findings, the credit union aimed to maintain its position at the forefront. Another executive panel discussed member experience and expectations, emphasizing the role of financial education in generating and retaining members.
The day was brimming with valuable insights, practical strategies, and opportunities for credit union professionals to connect and stay updated on industry trends, challenges, and opportunities by learning from each other.