Micro moments matter: Redefining customer engagement
On the Banking Transformed podcast, Sarah Martin of Pulsate, a mobile-first multichannel proactive growth platform for financial institutions, and Eric Givens of Arizona Financial Credit Union explore how financial institutions can use mobile technology to create meaningful, real-time micro-engagements with customers.
Personalized real-time micro-engagements are reshaping the future of banking.
In a conversation with Jim Marous on the Banking Transformed podcast, Sarah Martin of Pulsate, a mobile-first multichannel proactive growth platform for financial institutions, and Eric Givens of Arizona Financial Credit Union explored how financial institutions can leverage technology to create meaningful, timely customer interactions.
Q: What were you trying to solve five years ago when you decided to work with Pulsate?
Eric Givens: Five years ago was a very different timeframe. Obviously pre-Covid. Specifically, it was before [Arizona Financial Credit Union] acquired two small banks.
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