Make 2014 the year of the member

by. Mickie Lara

It’s that time of year when most of us are feeling a little overindulged, shall we say, from the holiday season. Whether that means too much chocolate or too much money spent on getting just the right gifts, the start of the New Year is generally a time of recovering from our excesses and making virtuous resolutions.

This time of year, many credit union members decide to take a fresh look at their finances. Nothing feels as great as having a good handle on your spending and savings, and a little thoughtful reorganization can go a long way. Credit unions have a great opportunity to offer members the help they need to get things headed the right direction financially.

If you’re still getting your plans for first quarter promotions organized, we suggest considering the following timely promotions. Under the umbrella of a consistent brand, they can really help you stay relevant in your members’ lives this time of year.

Refinancing/Debt Consolidation: As people are trying to simplify after holiday overspending, an attractive debt consolidation offer might just do the trick for them.

Credit card promotions/balance transfer: Most consumers used some plastic to get through the holidays. If your members have a competitor’s credit card, they’re probably paying more interest than they have to. Think about targeting those who could benefit from lower interest and encouraging them to transfer their balances.

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