Lake Trust powers up analytics
The Michigan credit union is democratizing data with an enterprise approach to developing new levels of visualized insight.
The ability of staff members at Lake Trust Credit Union($1.9B, Brighton, MI) to interpret and leverage data has spread across the enterprise in the two years since the Michigan cooperative deployed a business intelligence team.
Today, the credit union’s BI team helps Lake Trust managers integrate separate data sets into dashboards that deliver deep levels of insight into the operation’s performance.
The credit union began this journey in its collections department, where the BI team used Microsoft’s PowerBI tool to build a reporting mechanism that draws data — including application information, credit score trends, balances and last transactions, payment and employment history, and more — from the core and third-party systems and gives collectors the information they need to make a successful call.
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