Keys to marketing during an economic downturn

by Elizabeth Rider, On The Mark Strategies

Marketing during an economic downturn may feel counter-intuitive. Slimy even. How can we ask people to do business with us when they’re trying to pay for groceries?

But here’s the truth: you work in financial services. It’s your job to serve people during an economic downturn.

And how can you serve them if you don’t talk with them? At the end of the day, that’s what good marketing is. A conversation.

Here are three things to keep in mind when marketing during an economic downturn:

1. Keep the focus on consumers, not on you

Yes, it will be a challenge to meet loan goals right now. But don’t let that draw you into the trap of putting your needs before consumers’ needs. Just because a vacation loan would help your goals doesn’t mean it would help the consumer. Focus on what serves their needs.

 

continue reading »