Key issues when trying to reach members at receptive times

Credit unions sometimes struggle to effectively engage with members due to several key issues. Consumers today need to feel informed, yet there is a prevalent lack of information retention among them, which complicates efforts to maintain engagement. Identifying the right moments of receptivity is crucial but challenging; these moments often coincide with times when members experience pride or significant personal achievements. Missing these critical touchpoints means companies fail to leverage the heightened awareness that drives value.

Without tapping into these optimal moments of receptivity, companies could find it difficult to create meaningful connections and enhance member loyalty. In this blog, we’ll touch on these key issues — providing relevant data that explains how consumers are feeling today.

Consumers want to feel informed

When contemplating financial decisions, credit union members are not impulsive. They consider themselves to be conservative decision makers (69%), with nearly half believing they overthink financial decisions. Further, about half say they have a financial plan, do their own research, and feel confident in making financial decisions.¹

 

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