Kevin Spacey: The story is everything

by Your Marketing Co

by: Bo McDonald

On the eve of presenting a session to the Connecticut Credit Union League titled “Sharing Your Credit Union Story” I came across this video of Kevin Spacey closing out the Content Marketing World Conference in 2014. Spacey shared three necessities of a good story:

1. Conflict

2. Authenticity

3. Audience

Check out this video and find out how you can create a story for your credit union that will engage your members and create passionate conversations worth sharing.

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