Inside CUNA’s new credit union marketing campaign

A rare event happens when a crowd of credit union professionals gather in a room and they all agree on the discussed topic. Some may even describe it as a miracle.

Yet, this actually happened during a CUNA GAC break out session last month when credit union executives and employees from across the nation all seemed to have nothing but positive comments about a new marketing campaign, Open Your Eyes, which may become the next game changer for the credit union industry.

“This is the third national branding effort that we’ve had in the credit union system,” said Rich Helber, president/CEO of the $695 million Tropical Financial Credit Union in Miramar, Fla. “We’ve made more progress than anybody else ever has. I really love what you’re doing.”

“Brilliant!” exclaimed millennial employee Tyler Kuhn, who works in marketing and community relations at the $462 million Dover Federal Credit Union in Dover, Del. “You guys did a brilliant job.”

 

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