Increasing revenue and enhancing member experience with artificial intelligence

by Allied Insights

Ping! Ding. BEEP. Buzz.

Just like you, your consumers are inundated with notifications and alerts every day. Cutting through the digital noise to reach them with your financial institution’s unique message is challenging. In addition to notifications and volume of information, the way that your consumers digest information is changing. Video-heavy social media platforms like TikTok and Instagram are setting the trends for the cultural expectation: Video content is king in the attention economy.

The Attention Economy

The attention economy refers to the monetization of consumer’s attention. In the attention economy, an accountholder’s attention to your content is valuable currency. Just like the financial economy, in the attention economy your consumers exchange their attention for one task or message for another. The more your brand can capture your consumers’ attention, the more valuable your brand becomes.

 

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