Increasing awareness, by the numbers

Credit Union Awareness made some key updates in 2022 to reflect its evolution. They started with the idea of making more consumers aware of credit unions, then moved to increasing consumers’ consideration of credit unions.

This year Credit Union Awareness focused on converting YourMoneyFurther.com visitors into credit union members. A large part of that strategy involved increasing organic search traffic―that is, traffic that comes without paid advertisements directing people to the site.

Organic search traffic is up 18% in 2022 compared to 2021, and the site now ranks in the top five Google results for “credit union finder” and the top 10 for “credit union.”

This translates to some impressive numbers:

 

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