Hyland: Financial well-being for all takes ‘all-in’ approach
GAC panel offers ideas for adopting the right mindset.
Gigi Hyland at CUNAGAC 2021.
Financial well-being for all is an “all-in endeavor” that requires equal parts empathy and strategy, according to panelists participating in the 2021 CUNA Governmental Affairs Conference general session.
“It really has to be up and down the spine of the credit union,” says Gigi Hyland, executive director of the National Credit Union Foundation. “It’s the board members, it’s the CEO, and it’s everybody in between. In order to foster change, financial well-being for all has to involve everyone at the credit union.”
Hyland offers three ideas for credit unions to consider in adopting a financial well-being for all mindset:
- Know your people. “It’s difficult to respond to a need unless you know the need,” Hyland says. Many credit unions have measured member or employee financial well-being. The Foundation has a robust suite of resources to help credit unions measure financial well-being.