How to keep your credit union’s brand top of wallet

by Jennifer Fix, Delivering Possibilities

With more payment options available than ever before to consumers, keeping your credit union card top of wallet can be challenging in today’s competitive landscape. A standout card can strengthen your credit union’s brand and drive member engagement. Here are some tactics to consider that can help get your traditional and digital cards to stand out to cardholders.

Debit, credit, ATM and prepaid cards that you issue members represent a tactile and visual connection to your brand and value. For instance, metal cards have grown in popularity as a sturdy status symbol. Here are some questions to address as you plan your card strategies:

  • Are you offering various print options, i.e. traditional (embossed) lettering or flat, unraised lettering, or laser printing? And more importantly in today’s COVID-19 environment, is your card contactless?
  • Is your card vibrant? Using various color options, card finishes, color cores and magstripe options can bring your card to life.

 

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