How to determine your Facebook marketing budget

Clients constantly ask us ‘what is a good social media ads budget each month?’ Now this is a tricky question, as some people might tell you to spend as much as possible! But really there are a number of factors you need to take into consideration when determining how much your credit union or bank should spend on social media ads.

1) How big is your service or membership area?

The first question you need to ask yourself is how many people can you possibly reach on social media. You can easily do this in ads manager.

When in ads manager, click the hamburger menu on the top left corner and select ‘audiences’. From there you can create a ‘saved audience’ of people in your membership or target service area and select them by zip codes, city or state.

 

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