How to create a compelling brand personality

by Matt Monge, On The Mark Strategies

If you want to win at content marketing, you need to create a compelling brand personality and deploy it across your various content platforms. While a compelling brand personality is an outgrowth of a similarly compelling brand identity, and while doing a deep dive into the brand identity process would be an equally fun post; today we’re going to focus on how you can create a compelling brand personality.

A Quick Note On Terms

When we say Brand Identity, we’re referring to the visual system and elements that make up the visual representation of the brand.

Brand Personality is a set of human characteristics—often expressed as Brand Attributes—associated with a brand and used consistently throughout the entire brand and/or consumer experience in order to better connect with its target audience.

 

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