How to attract & retain Gen Z members with your digital services

by Preston Packer, FLEX

Credit unions are an excellent choice for those seeking a personalized banking experience, strong local support, and more favorable rates and lower fees. While the benefits of being a credit union member are numerous, it’s essential for credit unions to invest in the right technology to build a sustainable and future-ready institution. This involves attracting the newest generation of members each year.

With the average age of a credit union member at 53, there are notable differences in expectations among various member demographics. To attract and retain younger members, it’s crucial to understand and cater to their unique needs and preferences.

Understanding the needs of younger members

Studies indicate that younger members crave effortless interactions and consistent communication. This generation is known for its lower loyalty towards financial institutions, making it vital for credit unions to consistently deliver top-notch digital member services that cater to their preferences.

 

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