How Navy Federal generated $200 million via Facebook – Navy Federal’s Jennifer Sadler explains

by CUbroadcast

 

We’re starting out December just right by flipping social media on its virtual head. And there’s no better credit union to do that than Navy Federal Credit Union. Normally any whiff of a sales pitch in the general social media atmosphere is outright blasphemy, sending throngs of offended followers running for the hills. In Navy Federal’s case, it was quite the opposite. The world’s largest credit union used its Facebook page to help generate nearly $200 million in new loans and CDs — and tack on a massive wave of new members to boot.

Who says social media is a waste of time? Navy Federal’s Social Media Strategy/Marketing Communications
 Manager Jennifer Sadler shows us it isn’t. It is well worth the investment — and she discusses how your credit union can succeed in this maturing marketing area, as well. My head is still spinning at the numbers she shared. They are quite impressive — even by Navy Federal’s standards.

Many thanks to Jennifer for being on the show and sharing a great success story that many credit unions can hopefully echo. Check it out!

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