How financial institutions can get the most out of their data

In our most recent Data Jam Session, Segmint’s Vice President of Business Development Kent Blacksher hosted a panel to discuss ways that FIs can access relevant insights, keep data secure and use data to be adaptable and efficient.

He was joined by Zeeshan (Zee) Gauba, Director of Client Success for Segmint, Cheryl Dutton of Altra Federal Credit Union, and Ben Udell of Monona Bank.

In case you missed it, here are a number of key takeaways from their discussion:

Transactional Data is Proving to be Most Valuable for FIs

“The best indicator of who people are is reflected in the transactions that they make,” said Zee. He continued with making it clear that an FI can start to tell the story of every account holder by analyzing the data set.