Hispanic marketing pillars

by Christian Cuzme, Your Marketing Co.

After a very tough year dealing with post-pandemic problems, credit unions are starting to see the silver lining. Credit unions continue to figure out the best way to help members and the surrounding communities.

Now that credit union strategic planning sessions are taking place, it’s a great time to assess what was accomplished in 2021 and explore the opportunities for 2022 and beyond. Serving the Hispanic market in your area can serve as a pillar toward success for your credit union in upcoming years.

The Hispanic market is rapidly growing, and many credit unions across the country have found their niche serving the underserved Hispanic people in their communities. Big banks such as Bank of America, Wells Fargo, Capital One, and others have begun to create marketing materials, including radio and TV ads to reach this market; don’t let your chance to get out in front of these monoliths pass your credit union by.

  • From 2008 to 2018, the U.S. labor force growth comprises 81% Hispanic workers with a 47.1% increase of Hispanic homeownership from 2008 to 2019.

 

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