Great credit union marketing: Defined

by Bo McDonald, Your Marketing Co.

If we’re going to define great credit union marketing, we must also define bad credit union marketing.

So, what is “bad” credit union marketing?

“Bad marketing is about you, your company, your product, your service, how many years you have been in business, and what your rate is.”

In short, bad credit union marketing is about your credit union. Great credit union marketing is never about your credit union. Great credit union marketing is about the member.

 

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