Good, bad and ugly credit union marketing

by Sean Galli, On The Mark Strategies

In Sergio Leone’s epic Western, “The Good, the Bad and the Ugly,” three men are on the hunt for hidden treasure. The movie’s climax involves a legendary Mexican standoff between the three, ultimately won by Clint Eastwood’s character (“the Good”).

Community financial institution marketing often seems to be a Mexican standoff between your own good, bad and ugly characteristics. But unlike in the movie…the bad and ugly sometimes win.

Let’s perform a mini marketing assessment to give you some common good, bad and ugly marketing traits. This will help you claim the ultimate treasure – growth for your business.

 

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