Full funnel marketing success: 3 cross-sell campaigns fire up deposit growth

See results from deposit-driving financial services marketing automation campaigns

With nearly 90% of CD balances expiring at the end of 2024, competition for certificates of deposit (CDs) is getting hot. Personalized, multi-channel marketing campaigns can make all the difference in attracting and retaining deposit accounts. Full funnel marketing combines financial services marketing automation, data insights and predictive artificial intelligence (AI) to deliver personalized messages to all digital channels. This post explores how banks and credit unions have used full funnel marketing for cross-sell campaigns that grow deposits and revenue, even amid a fiery competitive environment.

 

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