From rarity to reality: Digital Triple Play is the game changer for credit unions

by Jami Jennings, VisiFI

As rare as it is in baseball, the Triple Play is the new power play for credit unions competing with big-pocketed banks. It delivers greater home team advantage to credit unions by allowing them to reward loyal members with the convenience of Digital Banking, Digital Account Opening and Digital Lending. The timing couldn’t be better.

According to the white paper, CU Outlook: How active member relationships drive long-term growth, there continues to be a growing preference among users for real-time, digital banking:

  • 94% of users consider seamless integration as very important
  • 45% can currently see all their accounts in one place
  • 25% interact with their app daily

With the Digital Triple Play from VisiFI, credit unions find themselves able to confidently take the field against traditional banks – meeting member expectations for real-time services and convenience, without sacrificing the personalized relationships that drew them to their credit union in the first place.

 

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