Four ways to turn mergers into partnerships

by Mark Arnold, On The Mark Strategies

“Mergers.” They can sound cold, and there’s a tendency to treat credit union mergers like business deals without any deeper meaning to them.

But what if I told you it didn’t have to be this way? It might sound crazy, but mergers should put the deeper meaning first. Meaningful mergers will become partnerships between two aligned credit unions, which means members of both credit unions receive better service.

Here are four ways to make good partnerships happen.

1. Adopt a Strategy for Credit Union Mergers

Let’s start with strategy. This is your all-important “why” behind the merger, and it needs to benefit both credit unions. A common purpose gives both credit unions strong motivations to complete the merger process.

 

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