Four credit union marketing myths

Bigfoot is real. The Loch Ness Monster exists. Elvis is alive. Just ask any conspiracy theorist. While many people acknowledge those myths are pure folklore…they still exist today. You might even see some people running around as Bigfoot or Elvis this Halloween night.

Marketing myths also exist today. Everyone thinks they’re a marketing expert, and that results in many falsehoods about that key area. There are many myths, half-truths and false assumptions when it comes to the important role marketing plays in the growth of your financial institution. It’s critical that you don’t fall for these folk tales.

Here are four marketing myths:

Marketing is advertising — When you say the word “marketing,” most people immediately think of their favorite commercials, radio spots or billboards. The reality, however, is that those are just advertising mediums. Marketing is way more than just advertising. As Alex Goldfayn says in The Revenue Growth Habit, marketing is “systematically communicating your value to people who can buy from you.” So, marketing goes beyond what you say in your ads.

 

continue reading »