Focus: Strategy’s secret weapon

by On The Mark Strategies

Strategic initiatives. Action plans. Timelines. Every credit union or community bank in some form or fashion has (or should have) a sense of what their overall focus strategy is when it comes to growth.

We often think that having the best strategy means having the best ideas. Or the having the smartest people. Or having the best financial numbers. Or having the most projects.

When it comes to strategy, however, there is simply one secret weapon:

Focus

Nothing else is nearly as important to growing your credit union or community bank as focus. Having worked with hundreds of financial institutions across the country, we’ve quickly come to realize the difference between growth success and growth stagnation is a focus strategy.

 

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