Five Ways to Market Financial Services to Consumers Electronically
by Mark Arnold
The days of relying on billboards, quarterly print newsletters and statement inserts as the primary ways to reach and market to consumers are long gone. The conversion to the Digital Age is well underway and your current and potential members and customers are a part of that. Learning new ways to reach them electronically makes the difference between your financial institution gracefully evolving into this new age or staring at the oncoming meteor like a dinosaur.
Five ways to help reach consumers electronically include:
- Emails. Every day hundreds of millions of emails are sent and received. Your members and customers are the recipients of a wide variety of emails: messages from friends and family, coupons, sales flyers and unwanted spam. Be a valued part of their email inbox by providing valuable news and information about what’s going on at their credit union (from their perspective and not yours). Send value or send nothing.
- Web banners. When people visit your financial institution website, give them something new to view. Web banners are an easy way to do this. They can rotate randomly (for example, a car loan promo banner, then a CD rate teaser, then a member appreciation message) so that members see something new and eye-catching when they look at your website. You can also use web banners for ongoing promotions and events.