Five ways to improve your credit union brand today

In today’s fast-paced culture, people are always looking for quick ways to improve. Fast diet plans and pills guarantee you can drop 20 pounds in two weeks. Quick exercise regimens offer ways you can move from the couch to a 5K in a month.

It’s often the same way with branding…institutions want quick fixes. The challenge, however, is that branding is a long-term play. It’s certainly not an overnight process.

As Tom Asacker says in A Clear Eye For Branding: “Branding is an ongoing process of renewal.” There is no such thing as a branding “project” because you are always doing branding at your credit union or community bank.

Most branding efforts take months or even years to fully implement. Branding is strategic. But there are some immediate steps you can take that will yield positive improvements sooner rather than later.

 

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