Entering the World of Social Media
By Steve Rodgers
“If Facebook was a country, it would be the world’s third largest,” says George Balchev, online marketing manager at Alliant Credit Union in Chicago. “And 93% of marketers use social media for business purposes, which are convincing indications of just how large social media has become.
“Before you decide to have a presence on social media sites, you should get buy-in from your board and senior management team, and be sure to establish clear ownership of the social media channel within your credit union,” says Balchev. He also recommends involving various credit union departments in the initiative: human resources, marketing, legal, compliance, and IT.
“Be sure to establish policies and guidelines governing the professional and personal use of social media,” he says. When developing your policies, Balchev offered these considerations: