Elements of a good video testimonial

by Mark Arnold, On The Mark Strategies

We’ve said it for years, but it’s truer now than ever: people aren’t reading anymore, they’re watching.

What does that mean for the beautifully worded, well-thought-out testimonial you got from a member about how wonderful your credit union is? Sadly, no one but your CEO is reading it.

Video is a different story. One study found that two out of three people said they’d be more likely to make a purchase after watching a testimonial video from someone like them who had benefited from the product or service.

Bottom line, if you can get a testimonial on video, do it.

 

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