Driving branch traffic in a digital world

Banking technology is improving by the day and digital adoption rates are skyrocketing after the pandemic. Are we headed for a future where all transactions will be digital and branches will close?

Nope! People still want a human touch in banking relationships, and this is where credit unions can truly differentiate themselves. But if consumers don’t see this difference, you risk commodification by blending in with the pack and becoming just another number in an online comparison.

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