Don’t forget your history

by Sean Galli, On The Mark Strategies

Moving forward is important, and it’s something every credit union wants to do. But it’s easy to get progress-obsessed…always looking at the next big demographic, the next campaign, the next technological development.

Don’t sacrifice your heritage at the altar of progress. Neither a brand that refuses to move forward nor one that separates from its roots are likely to thrive.

The truth is: your past and future can coexist.

Here are four ways to honor your past while moving your institution forward:

 

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