Don’t fail to use the power of LinkedIn!

by NAFCU Services

by. Trevor Rasmussen

Deluxe Financial Services is the NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, and Member Loyalty Solutions.

In the movie Minority Report, Tom Cruise’s character, Chief John Anderton, and his pre-crime unit, are tasked with using “Pre-Cogs” to look into the future and then stop crimes before they happen.

Imagine being able to tell yourself to start or stop doing something based on what will happen one day in the future. What decisions would you stop yourself from making? What key business decisions would you do differently?

For some of you in marketing this might be one of those moments. Financial institutions are getting more active in social media but according to the 2013 State of Bank & Credit Union Marketing from Financial Brand, only 47 percent of banks and credit unions claim to use LinkedIn. In reality, only 30–35 percent of banks and credit unions currently have a presence on LinkedIn. If your financial institution is ignoring LinkedIn, you are missing out on the most powerful social media tool for banks and credit unions.

With more than 238 million users worldwide and 84 million in the United States, LinkedIn is flexing its muscle as a force in the social media world. Most marketers just don’t realize how to use LinkedIn effectively. Here are a few tips to help you get jump started:

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