Don’t do half a credit union rebrand

Rebrands are extensive projects. You are keeping track of strategic considerations, a new name or logo and whether staff buys into the new brand. With much to do, it’s no wonder that some rebrands don’t go all the way.

But doing a half-rebrand is a mistake. Why?

Because a brand must satisfy all parts of the brand triangle to succeed. It needs strategies from institution leaders lived out by the staff and loved by the consumers. New brand creative work gives a visual signal to consumers that something changed.

Not completing the triangle risks minimizing your rebrand’s effect. As Sylvester Stallone says, “The world meets nobody halfway.”

 

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