Does your marketing spread the love?

by Elizabeth Rider, On The Mark Strategies

Being someone’s valentine is a special experience. Truffles. Fancy dinners. Those candy message hearts encouraging you to “Hug Me” or “Be Mine.” Valentine’s Day is all about spreading love.

And you love your members.

According to Credit Union Times, Washington D.C. based Bank-Fund Staff Credit Union issued a January 2022 special dividend payout of $7 million. Nusenda Credit Union of Albuquerque paid $6.6 million to its members. Whether through time or dividends, you’ve no doubt given back to your members too.

But do your members understand the real benefits of their membership with you? Likely not. And it’s not entirely their fault.

 

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