Digital marketing gets results
It’s no longer just a trend, but a vital tool.
by: Amy Neale
If more and more of your credit union’s marketing budget is going to digital, you’ll want to read this article. Financial institutions nationwide increased their online advertising spend from $2.4 billion in 2013 to $2.9 billion in 2014, according to eMarketer. While this figure may not seem overly impressive, the study also shows a decline in media ad spending in all other categories: television, newspapers, magazines and newspapers.
Pick Pandora
It’s become obvious that digital marketing can no longer be seen as an industry trend, but should be viewed as a vital marketing tool instead. One of the best bets for your digital marketing dollar is quickly becoming Pandora Internet Radio. Many advertising dollars are being shifted toward Pandora media buys, and here are some reasons why it’s worth it:
- You can target your marketing efforts with almost pinpoint accuracy, with segment and sub-segment choices that include household income, auto preferences, ethnicity, education levels, and home and business ownership.