Data pros reveal must-have data insights for precise personalization

Data is more than just numbers—it’s the key to unlocking personalized, relevant account holder experiences. Financial institutions have been increasingly turning to data insights and full funnel marketing to surface trends, create custom audiences, and deliver meaningful outreach to their account holders. We sat down with the team of experts behind Alkami’s Data & Marketing Solutions to discuss how financial institutions can leverage data tags to drive engagement and revenue growth.

Q: Let’s start with the basics. What is a data tag, and how does it help financial institutions?

Mark Leher: A data tag is derived from the transaction or account data we see in the core banking system. Our job is to surface and normalize that data so financial institutions can use it to create personalized marketing audiences. For example, we could identify a transaction where someone visited an apple farm or a corn maze, or maybe they’re regularly visiting Tesla supercharger stations. How you use those data insights in your marketing is up to your creativity, but the level of detail we provide is what makes it truly powerful. We’ve built a comprehensive library of more than 50,000 data tags. These tags allow financial institutions to design highly personalized experiences for their account holders, and the possibilities are virtually limitless.

 

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