CUInsight Minute with Lauren Culp – March 11, 2022
Our favorites from the week in sixty seconds.
Welcome to the CUInsight Minute, sixty seconds from our Publisher & CEO Lauren Culp with our favorite reads from the week.
Mentioned:
Expanding the credit union difference across digital channels
by BLAKE WOODS, TRANSUNION
Credit unions have spent the last century empowering their communities. Through the decades, credit union members have been able to rely on these local institutions for more than just the products and services they offer. As a Credit Union Development Educator (CUDE), I’ve heard countless stories – from institutions big and small, across the globe – of credit unions assisting members and the businesses they own when no one else was willing. (read more)
Sesame Street marketing for credit unions
by MARK ARNOLD, ON THE MARK STRATEGIES
Sesame Street. Just saying those two words often puts a smile on many faces, even many adult faces who fondly remember one of their childhood favorite shows. Sesame Street has taught generations about letters, numbers, friendship and so much more. The iconic show also teaches many lessons for credit union marketers. Whether your most beloved character is Big Bird, Elmo or even Oscar the Grouch, there are marketing principles the show displays on a regular basis. (read more)
Video is vital for marketers in 2022
by MARLA PIETON, SEGMINT
Over the last decade marketers have been forced to pivot marketing strategies as media channels and platforms have diversified. Not long ago we were in an analog world, but now in the digital-era media consumption is high, digital placements are king, and traditional print ads are practically a thing of the past. (read more)
*Plus check out this cool NAFCU Compliance video!
