Crypto for CUs in 2022 – What to expect and how to win

by The CU Lab

In this episode we’re joined by Larry Pruss and Patti Wubbels from SRM to talk all things cryptocurrency. We cover how crypto has evolved since 2020, the latest regulatory trends to be aware of, and how credit unions are getting involved. Plus, hear ideas about the future of consumer adoption and credit unions’ role in this emerging space.

Key Takeaways:

  • [02:56] 20-30% of Americans own some sort of cryptocurrency or digital assets. It is a new generation of digital assets. 44% of crypto traders are investors of color compared to 35% of stock investors.
  • [05:50] One of the biggest opportunities is crypto as an acquisition tool and as a way to contact those younger, more diverse members.    
  • [14:24] If you are launching a solution in the next two years and if that solution is a competitive one then you are going to have a first mover advantage.   

 

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